TikTok Rewind Year 2019

The Chinese small-video app TikTok, allows its users to create short videos and then share them, created quite a buzz in the year 2019. The app, owned by ByteDance, provided a ‘perfect’ platform to people chasing fame with a tinge of fun. From facing a ban in India to acquiring highest userbase, there was never a dull moment for the app. Breaking barriers, the app also went on to become immensely popular in India’s hinterland.

2019 is nearing its end and this is normally the time when YouTube releases its ‘Rewind’ videos. YouTube’s Rewind videos are recap videos of the viral trends that year, visualised by YouTube’s most popular content creators. This year, TikTok wants to get in on the fun too. The brand has positioned its #TikTokRewind2019 as a masthead on YouTube.

TikTok is completely driven by user generated content. The rewind video of TikTok appears to be the brand’s way of paying tribute to the most influential users on the platform.

Flooded with lakhs of videos on daily basis, some of these videos “were so epic that they immediately graduated to the viral video status”.

While Garima Chaurasia’s dance on Emiway Bantai song – Bhaut Hard garnered over 120 million views, Madhuri Dixit’s TikTok-joining video featured among the top 5 videos with 23 million views.

@gima_ashi

bohot hard w/@rugeesvini #gullykalakar myoutfit #bohothard #emyway_bantai #featurethis

♬ original sound – gima_ashi
@madhuridixitnene

So excited to join Tiktok. Something fun coming up tomorrow, stay tuned💃🏼

♬ original sound – Madhuri Dixit Nene
@jacqueen143

Where are you from? 🙈🥰

♬ Spence’s original sound – Spence

According to the platform, “creators are the soul” of the app. “While everyone had something unique to share, some of them have struck a chord with the community with their lively and engaging content, created in their own distinctive style.” According to the data released by the company, in India, top creators for this year were Awez Darbar (Followers: 20.0 Million), Garima Chaurasia (Followers: 17.2 Million), Awal Ts Madaan (Followers: 6.7 Million) among others.

Also See: WWE launches its official TikTok channel

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